The client
We Thrive Together is a for-purpose organisation building a regenerative direct farmer-to-consumer marketplace. Their mission centres on human well-being, planetary health, and thriving local economies — connecting farmers directly with consumers and cutting out intermediaries that erode both farmer income and food quality.
The challenge
We Thrive Together had an outdated website that no longer reflected their brand or mission. Beyond the visual problems, the platform lacked core operational functionality: farmers had no digital onboarding process, orders were managed manually off-platform, and payouts to farmers took days — creating cash flow friction that discouraged participation. Delivery was also limited with no quick-delivery option for time-sensitive produce.
- Outdated design that undermined trust and brand credibility
- No farmer onboarding — sign-up and approval was manual and slow
- No order management — farmers tracked orders in spreadsheets
- Payout delays of 3–5 days eroded farmer trust
- No quick-delivery option for time-sensitive orders
- Non-responsive layout broken on mobile devices
Our solution
Sapphire Minds led a full rebrand and platform rebuild — new visual identity, new responsive frontend, and a complete backend overhaul with farmer-facing tools built from the ground up.
Rebrand and responsive redesign: We designed a new visual identity aligned with We Thrive Together's regenerative mission — earthy tones, clean typography, and imagery that communicates trust and community. The new frontend is fully responsive across mobile, tablet, and desktop.
Farmer onboarding portal: A self-service onboarding flow allowing farmers to register, submit credentials, upload product listings, and get approved without manual admin intervention. Farmers manage their own storefronts, update inventory, and set pricing directly.
Order management system: A dedicated farmer dashboard for tracking incoming orders, updating fulfilment status, and managing delivery schedules. Buyers get real-time order tracking from farm to doorstep.
24-hour payout system: We integrated an automated payout pipeline that settles farmer earnings within 24 hours of order completion — a transformational improvement from the previous 3–5 day cycle that directly improved farmer participation and retention.
Quick delivery integration: Added a quick-delivery option for time-sensitive produce, with route-optimised dispatch and live tracking for buyers.
Results
- Farmer onboarding time reduced from days to under 30 minutes
- Payout cycle cut from 3–5 days to 24 hours
- Mobile traffic conversion improved significantly with responsive redesign
- Order management fully digitalised — zero manual spreadsheet tracking
- Quick delivery option launched successfully, increasing order frequency